INTEGRATED MARKETING THAT DELIVERS COMMERCIAL IMPACT

Helping professional businesses thrive in a digital environment that

focus’s on Customers needs and fulfilling revenue goals 

Get the ball rolling your future customers are waiting for you

 

Making the Complexity of Digital Simpler

Our aim is to make the complex simpler for you, work to high standards and best practices to give you the peace of mind that you are in good hands and are fully supported with all of your ideas, challenges, visions and goals all whilst achieving you results.

DON'T SETTLE FOR LESS

Ready to drive more valuable traffic to your business?

You have come to the decision that to be more competitive and solve some of your business challenges, you may need to get noticed more and drive more traffic to your business in a way that speaks your ideal customers language.

By being professionally attractive online through strategic, relevant and personalised Digital Marketing with a great website and SEO content and offers that showcase your business in it’s best professional light, online is the future of business. With 89% of buyers using search engines to research and find what they need, even those recommendations you get will be going online to see if you are what they want before getting in touch.

 

 

Be the difference in your industry

How to “Be the Difference” in a saturated competitive business world?

Tell your unique Brands stories, new Buyers want to hear them to be educated and learn before buying. .

By playing to your industry strengths and reputation, and getting a great marketing strategy that focus’s on your specific Buyers wants and needs, but is also business led to drive revenue goals.

Keeping your marketing consistent and relevant with expert planning from industry research and data builds trust for new prospects and reiterates it with existing Customers to aid retention.

But there is plenty more we can do to help you with new ideas to attract, convert and retain new business.

Digital Marketing Can Be Overwhelming

 The good news is you have options that focus on your Customers need, and what you want to achieve to create what success means to you 

What if all your marketing worked and flowed together alleviating all of your concerns?

Customer experience → media performance → marketing technology → CRM → retention 

Customer Experience

Media Performance

Marketing Technology

CRM

Retention

Integrated Digital Marketing Strategies

Creating strategies to give a fluid and continuous presence to make all your marketing flow together and build prospects trust.

There are new tools and technology developed everyday, and we keep abreast of new developments and test them out to provide our team with the most effective and efficient there is for the job, alleviating you of any concerns about technology.  

Even if you just want one or two functions done exceptionally well, based on individual needs each client gets a fully tailored digital solution either as a standalone service or integrated into wider service campaigns.

 

Brand Building

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What does Brand mean? 

A brand is the definition people hold in their minds of a company and its products or services = Reputation. That definition is built in two ways: by what you show and tell people and by what they experience and share.

What does your Brand stand for?

Does your online presence reflect the real you?

Branding does not mean just having a great logo and nice images, (although presentation is important) and it is not about a specific product or service you offer, it is about your Brands stories. 

The brand building process can be applied to either the development of a new brand or the re-branding of an existing company

Whichever position you are in, to make positive growth steps in your business, and in your marketing your Brand stories need to be told, experienced and shared. The “what you tell” part is achieved through using content to tell the your story that builds trust and peace of mind to attract and convert your new prospects and retain loyalty from existing customers that have made the right buying decision, and will recommend and send referrals to you that’s the “what they experience” part, they need to have the best Customer Experience, and that means a good digital experience also.

As marketers it is our job to attract, convert and retain prospects and customers by giving them the experiences they want and expect so you become their go to Brand for the products and services they need.  

Learn more about our Branding Process

High Performance Website

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A High Performance Website is geared up for vital SEO, and is valuable online asset. It gets you found, seen and heard in all the right places and is the hub of all your content. It has to be attractive and user friendly, enough to attract your ideal customer to take the next steps to making contact.

It is a developing and growing sophisticated content rich asset machine that grows with your business and addresses every stage of a buyer’s journey — attracting new prospects, nurturing and qualifying them over time and turning opportunities into enthusiastic buyers. It even helps recruit top talent to your company. In short, it’s an essential business requirement and everything your business needs to grow

Learn more about High Performance Websites 

Search Engine Optimization

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SEO is a marketing discipline focused on growing your businesses visibility in organic (non-paid) search engine results. That means making sure your websites content is searchable and by building a stream of further content that covers the topics your viewers want to find and read about. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people, your new prospects and current clients and to attract new talent when hiring. 

Social Media Management

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Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Video & Photography

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YouTube has taken over Facebook as the biggest social media platform and businesses are really making the most of this medium to showcase their company’s stories, product information and educational content to attract, convert and retain business. People prefer to watch video it saves time reading, and they like to look at imagery as it is easier and convenient. Business’ of all shapes and sizes need to showcase their expertise and humanise it to feed this growing content space to showcase the real you and to be human and personalised

Video is a preferred social medium due to the fact it is simpler to watch than to read a long document, it also helps being visual to retain information. It has been found in studies that people being targeted from a Business to Consumer target prefer short sharp blasts of video content to promote products and services, and if it is humorous even better. 

For B2B audiences a very big majority (86%) say that they are more likely to watch video that’s relevant to their job, and 75% say they are more likely to watch video that references their specific industry. When it comes to B2B video strategies, the ability to target effectively beats just about everything else.

There is no doubt that imagery does win whether that is from photograph, video or drone and businesses should take advantage of the many ways this helps build trust, knowledge and loyalty to drive new business. 

Webinars & Podcasting

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Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Strategy & Planning

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All good marketing starts with a Strategy. It is not a list of tactics, but a specific documented methodology to get your requirement produced, planned and executed in the right way to overcome challenges and provide results that address all of your objectives. Add in a Customer Strategy, through data and analytics to get true picture of intent, what the Customer wants and needs to give them the experience they are searching for. 

Every project and campaign or website we execute has a strategy as the foundation produced as normal standard best practice from your brief of requirements. The Planning is a section within the Strategy, and is about tailored processes and tactics used to get the result required.  Even for one off and small campaigns, we use the Strategy document as a guide and keeps everyone involved informed of what is going to happen and when and ensures best practice Project Management. 

But what about Strategic Marketing?

Strategic marketing is something else entirely. It is a discipline for ambitious and growing businesses and is used for example in the professional services sector. Whether you are accountants or a technology managed services, you have to contend with a lot of competition from many directions, including new technology, commoditisation and price pressure to remain in the running.

The way to escape this pressure is to develop a sustainable competitive advantage. A strong competitive advantage can help you win more business and command premium fees. It even increases the value of your business.

But how do you pull it off? 

Learn more about Strategic Marketing

Copywriting & Content

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Content is King, it really is!  Whichever medium it is written, video, a photograph and Advertisement offer, it all has to to be relevant and catchy enough to inspire a viewer to consume and take action.

Writing content is not something everyone can do successfully. As Marketers we write content all day long, for blogs, websites, landing pages, social media posts and Ad copy. There are times we do not write content, and that is if it requires a specialist within a specific industry, in which we hire a professional writer within that sector to produce instruction manuals, white papers and very specific content relating to regulation and laws.  Some businesses we work with have very eloquent writers within their team and sometimes can get great content from them, although it can be hard to achieve if it is not their main role.  The content we aim to present to audiences is of a high standard but also in tune with the target markets. 

We can offer Copyrighting and Content services as a separate entity should you require it, but for all of our projects, campaigns and websites it is standard as part of our strategy and service to clients. 

Online Advertising PPC & Google

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl. Donec ut ligula sed dolor accumsan placerat. Ut sed felis vitae augue condimentum viverra. Praesent condimentum magna sit amet dui interdum sodales. Ut tincidunt ipsum leo, nec hendrerit odio fermentum at. Cras sit amet nibh lacus. Ut a risus id libero pellentesque consectetur. Vestibulum ornare pulvinar laoreet. Cras non scelerisque tortor, et rutrum sapien.

Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Audience Analytics

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Analytics gives the truth and tells the real story.
Personal and relevant marketing is what today’s prospects and customers expect. To achieve this, marketing needs to be informed by data analytics to get to the source of truth and be powered by technology for performance.

Analytics is vital to your marketing projects

  • Outperform the competition using accurate up to date demand information.
  • Facilitate decision making on the basis of historic and forecast data and what the drivers and restraints are in your markets.
  • Identify future growth segments for product development investment.
  • Enables the creation of regional and country and global strategies on the basis of local data and analysis.
  • Benchmark performance against key competitors.
  • Develop strategies based on likely future developments.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Email Marketing

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl. Donec ut ligula sed dolor accumsan placerat. Ut sed felis vitae augue condimentum viverra. Praesent condimentum magna sit amet dui interdum sodales. Ut tincidunt ipsum leo, nec hendrerit odio fermentum at. Cras sit amet nibh lacus. Ut a risus id libero pellentesque consectetur. Vestibulum ornare pulvinar laoreet. Cras non scelerisque tortor, et rutrum sapien.

Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Data

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Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.

Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.

Want to get the ball rolling?

As we have mentioned marketing can be overwhelming, and digital marketing doubly so due to the technology required. If you are unsure of where to start or what is right for your business, then book a FREE Consultation and speak to one of our experts, they can advise you on a Get Started strategy tailored to you..

Your new customers are waiting for you to show up

Get started today

Contact

Somerville Marketing Solutions

Sutton Coldfield, West Midlands

01213 552965

contact@somervillecommunications.com

 

 

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