What is SEO Content Marketing
SEO Content Marketing is content written with specific keywords to relevant topics of interest to attract your target audiences and provoke an action. It brings searchers to your website to check you out and take an action to get in touch to become a new lead or customer.
SEO is marketing focused on growing your businesses visibility through organic (non-paid) search engine results. The term non-paid or earned, refers to getting traffic and visitors via content that is not paid for like an Ad. That means it is essential your websites content is searchable and found by building a stream of relevant content that not only covers the interest your viewers want to find and read about, but also to provoke an action to visit your website and find out more and take another action to becoming a customer.
SEO in itself is more than a piece of written content, it also encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites, your website needs to work hard for you as a content hub visitors come to and for you to build a pipeline of new prospects leads and moving through to sales. It’s about making your site better for people, your new prospects and current clients and to attract new talent when hiring.
SEO Content Marketing creates more visibility
Why it is important your business is being found online
With a huge 80-90% and growing of buyers/consumers doing a Google search now to research and find out about products and services before they even consider talking to a company, it is essential you are a visible business online, with the content and headlines your target markets are looking for. You have to be there covering all eventualities your potential new buyers will want and need to be considered for the new purchase.
If you are not constantly developing and improving and testing your website and creating lots of interesting and informative content for searchers then you cannot expect to be found and you will miss out to the competition that are keeping up the pace. We do this testing and improving on a regular basis and will report to you new findings and recommendations to make the best of opportunities available to you.
Be a brand of quality content
Quality Content wins respect, trust and sales
Not only is Google seeking out quality content to rank higher, but your buyers are too, they know what they want.
When a buyer searches online for your products and services they are overwhelmed by a long list of options to choose to click on, some good and a lot of bad non relevant content. Guess which wins the click. We believe only the best top quality content wins in more ways than one. First your buyers want relevant quality vontent that is educational and informative and gives them everything they need to know and are looking for.
They can be professional teams of buyers, and they will click on the most professionally relevant looking content, we want this to be your content, to drive more growth opportunities to you. Secondly Google, they are working hard to rank good quality content higher and place better well crafted content first. Google wants their users to have the best experience of search, and that is why they currently have 75% market share of all search engines (yes there are more than one) and are the most trusted brand to give searchers what they want.
Content is the online King!
Content is King, it really is! Whichever medium it is written, video, a photograph and Advertisement offer, it all has to to be relevant and catchy enough to inspire a viewer to consume and take action.
Writing content is not something everyone can do successfully. As Marketers we write content all day long, for blogs, websites, landing pages, social media posts and Ad copy. There are times we do not write content, and that is if it requires a specialist within a specific industry, in which we hire a professional writer within that sector to produce instruction manuals, white papers and very specific content relating to regulation and laws. Some businesses we work with have very eloquent writers within their team and sometimes can get great content from them, although it can be hard to achieve if it is not their main role. The content we aim to present to audiences is of a high standard but also in tune with the target markets.
We can offer Copywriting and Content services as a separate entity should you require it, but for all of our projects, campaigns and websites it is standard as part of our strategy and service to clients.
Give your target markets the marketing they want and deserve
Are we on the same page and talking your language?