Being visible and transparent is a must to build trust in your business. People like to know who they are dealing with, and they like to follow with interest influencers in their industry.

Getting professional video and photography can show your expertise and give an approachable image of your company, which in turn encourages engagement. 

YouTube has taken over Facebook as the biggest social media platform and businesses are really making the most of this medium to showcase their company’s stories, product information and educational content to attract, convert and retain business. People prefer to watch video it saves time reading, and they like to look at imagery as it is easier and convenient. Business’ of all shapes and sizes need to showcase their expertise and humanise it to feed this growing content space to showcase the real you and to be human and personalised

Video is a preferred social medium due to the fact it is simpler to watch than to read a long document, it also helps being visual to retain information. It has been found in studies that people being targeted from a Business to Consumer target prefer short sharp blasts of video content to promote products and services, and if it is humorous even better.

For B2B audiences a very big majority (86%) say that they are more likely to watch video that’s relevant to their job, and 75% say they are more likely to watch video that references their specific industry. When it comes to B2B video strategies, the ability to target effectively beats just about everything else.

There is no doubt that imagery does win whether that is from photograph, video or drone and businesses should take advantage of the many ways this helps build trust, knowledge and loyalty to drive new business. 

Please get in touch for a bespoke quotation for your business, before the competition wins all the online business.