Sometimes even with or without the best teams in house your marketing can get a bit stale or not achieve the desired results, this is when an outsourced Strategy & Planning service can give you and your team a lift and refresh with a new strategy and all the marketing planned out for you.
All good marketing starts with a Strategy. It is not a list of tactics, but a specific documented methodology to get your requirement produced, planned and executed in the right way to overcome challenges and provide results that address all of your objectives. Add in a Customer Strategy, through data and analytics to get true picture of intent, what the Customer wants and needs to give them the experience they are searching for.
Every project and campaign or website we execute has a strategy as the foundation produced as normal standard best practice from your brief of requirements.
The Planning is a section within the Strategy, and is about tailored processes, platforms and tactics used to get the result required. Even for one off and small campaigns, we use the Strategy document as a guide and keeps everyone involved informed of what is going to happen and when and ensures best practice Project Management.
To arrive at the correct Strategy for your individual business, we need an in depth look at everything you stand for, learn about your services and products, your customers and your goals and objectives. This requires a lot of information being gathered.