Professional SERVICES MARKETING

Take Your Business To New Heights with Search Engine Optimisation

Search Engine Optimisation (SEO)

SEO is a marketing discipline focused on growing your businesses visibility in organic (non-paid) search engine results. The term non-paid or earned, refers to getting traffic and visitors via content that is not paid for like an Ad, although you will be paying the content producer if not composing it yourself in house. That means making sure your websites content is searchable and by building a stream of further content that covers the topics your viewers want to find and read about.

SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites, your website needs to work hard for you as a content hub visitors come to. It’s about making your site better for people, your new prospects and current clients and to attract new talent when hiring.

Be visible, Be found

Why it is important your business is being found online

With a huge 80-90% and growing of buyers/consumers doing a Google search now to research and find out about products and services before they even consider talking to a company, it is essential you are a visible business online, with the content and headlines your target markets are looking for. You have to be there covering all eventualities your potential new buyers will want and need to be considered for the new purchase.

If you are not constantly developing and improving and testing your website and creating lots of interesting and informative content for searchers then you cannot expect to be found and you will miss out to the competition that are keeping up the pace. We do this testing and improving on a regular basis and will report to you new findings and recommendations to make the best of opportunities available to you.

 

Be a brand of quality content

Quality Content wins respect, trust and sales

Not only is Google seeking out quality content to rank higher, but your buyers are too, they know what they want. 

When a buyer searches online for your products and services they are overwhelmed by a long list of options to choose to click on, some good and a lot of bad non relevant content. Guess which wins the click. We believe only the best top quality content wins in more ways than one. First your buyers want relevant quality vontent that is educational and informative and gives them everything they need to know and are looking for.

They can be professional teams of buyers, and they will click on the most professionally relevant looking content, we want this to be your content, to drive more growth opportunities to you. Secondly Google, they are working hard to rank good quality content higher and place better well crafted content first. Google wants their users to have the best experience of search, and that is why they currently have 75% market share of all search engines (yes there are more than one) and are the most trusted brand to give searchers what they want. 

Content is the online King!

Content is King, it really is!  Whichever medium it is written, video, a photograph and Advertisement offer, it all has to to be relevant and catchy enough to inspire a viewer to consume and take action.

Writing content is not something everyone can do successfully. As Marketers we write content all day long, for blogs, websites, landing pages, social media posts and Ad copy. There are times we do not write content, and that is if it requires a specialist within a specific industry, in which we hire a professional writer within that sector to produce instruction manuals, white papers and very specific content relating to regulation and laws.  Some businesses we work with have very eloquent writers within their team and sometimes can get great content from them, although it can be hard to achieve if it is not their main role.  The content we aim to present to audiences is of a high standard but also in tune with the target markets.

We can offer Copywriting and Content services as a separate entity should you require it, but for all of our projects, campaigns and websites it is standard as part of our strategy and service to clients.

Learn more about Creative Content

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Contact

Somerville Marketing Solutions

Sutton Coldfield, West Midlands

01213 552965

contact@somervillecommunications.com

 

 

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