MARKETING STRATEGY

 

Be the future business you want to be with

Defined guidance, clarity and structure

 

Marketing strategies to perform smarter

 

We don’t just produce a general marketing strategy on your behalf, we produce Smarter Strategies that work for today and tomorrow. Researching the data, competitors, customer focus and experiences, your business goals and objectives are all taken into account to produce a bespoke Smarter Strategy that achieves true results.

Be the future business you want to be

Is your brand being mentioned in competitors board rooms?

Are you the go to Brand in your sector?

Do you want to be?

Whether you are an up and coming business or fully established you still need not only a Brand Strategy but an integrated Smart Marketing Strategy that focuses on your customer, they are the reasons you are in business after all, and it is them your strategy needs to make a priority. We provide strategies that help you in converting new business and retaining current customers to aid sustainability and long term profitable futures.

To get your marketing hitting the right spots and keeping your customers engaged It is sometimes necessary to get a new set of eyes and ears to analyse your current business generation situation and receive guidance and advice on how to move forward to achieve your goals and objectives more efficiently.

We help by looking at your overall Positioning, Pricing, Promotion and Placement. Assess your Customer focus, advocacy and loyalty. your competitors and current marketing strategy, data and technology efficiency to see where you stand now, what is blocking you and where you should be making changes to be more effective in driving better quality new business to achieve your revenue goals.

With an Outside-In Marketing Perspective get the Insight of a Smarter Strategy to make informed business decisions and valuable marketing investment allocation

What we help you with

STRATEGY

WHY

WHERE

WHO

Customer insight

  • Analyse insights to understand customer needs and behaviors
  • Develop actionable segmentation from the resulting insights
  • Define the target customer

buyer journey mapping

  • Discover Customer Journey to being a Buyer
  • Create Customer Journey Mapping to connect at each touch point

Buyer Intent

  • Document┬áthe Intentions of customers at engagement touch point
  • Structure content and user experience to be seamless experiences

Sales & Marketing Alignment

  • Identify quick, targeted, customized solutions
  • Strategic and operational improvements
  • Strategy ideas to boost under performing sales
  • Marketing to Sales enablement

Marketing & Brand Strategy

  • Alignment of marketing and brand strategy with overarching business objectives
  • Ensure marketing investments are generating highest returns
  • Reinforce brand positioning
  • Define a strategy to build a loyal customer base through branding that cultivates a strong, trusted image.

Customer Experience

  • Develop a CX and UX strategy enabling seamless interactions
  • Inform on a consistent delivery of experiences to drive top-line growth.

Loyalty & Advocacy

  • Advise on a series of nurturing promotions
  • Reward loyal profitable customers scheme who are active advocates in good times and bad.
  • Advise on Employee Advocacy

Resources & Budget

  • We structure productive budget allocation
  • Structure Advertising spend to be more profitable

Are we on the same page and talking your language?

Get a Smarter Marketing Strategy

Your new customers are waiting for you to show up Get started today

Contact

Somerville Marketing Solutions

Sutton Coldfield, West Midlands

01213 552965

contact@somervillecommunications.com

Get Social with us