MARKETING CONSULTING

 

Be the future business you want to be with

Defined guidance, clarity and structure

Marketing Consulting to give you a clear focus

 

Marketing consulting is a valuable facility to employ when change is needed to progress and move forward or solve marketing challenges and fulfill a vision. It can take an outsider looking in with an alternative perspective to see what needs to be solved, overcome and implemented.

Be the future business you want to be

When working in your business everyday, or skill sets and insights are not available it can sometimes blur your perspective on what is going on and what is holding you back or keeping you stuck from acquiring and converting new business or retaining current customers to aid sustainability.

It is sometimes necessary to get a new set of eyes and ears to analyse your current business generation situation and receive guidance and advice on how to move forward to achieve your goals and objectives more efficiently.

We help by looking at your overall Positioning, Pricing, Promotion and Placement. Assess your Customer focus, advocacy and loyalty. your competitors and marketing strategy, data and technology efficiency to see where you stand now, what is blocking you and where you should be making changes to be more effective in driving better quality new business to achieve your revenue goals.

What you get in return is experience, guidance and advice reporting that gives you clarity and structure for a successful way forward to exceed your visions through effective efficient marketing.

With an Outside-In Consulting Perspective get the Insights to make informed business decisions and valuable marketing investment allocation

What we help you with

Marketing Consulting

Defined

Guidance

Clarity

Structure

Customer Insights & Segmentation

  • Analyse insights to understand customer needs and behaviors
  • Develop actionable segmentation from the resulting insights
  • Define the target customer
  • Discover distinct advantage over competitors

Product & Category Management

  • Break down barriers to innovation
  • Improve ongoing customer-led product development
  • Define value proposition
  • Differentiation to meets customer needs

Pricing

  • Resolve the pricing paradox
  • Develop profit levers
  • Building long-term pricing capabilities
  • Capitalizing on in-year-revenue opportunities.

Sales & Channel Effectiveness

  • Identify quick, targeted, customized solutions
  • Strategic and operational improvements
  • Strategy ideas to boost under performing sales

Marketing & Brand Strategy

  • Alignment of marketing and brand strategy with overarching business objectives
  • Ensure marketing investments are generating highest returns
  • Reinforce brand positioning
  • Define a strategy to build a loyal customer base through branding that cultivates a strong, trusted image.

Customer Experience

  • Develop a CX and UX strategy enabling seamless interactions
  • Inform on a consistent delivery of experiences to drive top-line growth.

Loyalty & Advocacy

  • Advise on a series of nurturing promotions
  • Reward loyal profitable customers scheme who are active advocates in good times and bad.

Go To Market Strategy

  • We help build powerful, integrated go-to-market systems
  • Build a integrated connection between strategy and customer experiences

Are we on the same page and talking your language?

Get structure and clarity to your future

Your new customers are waiting for you to show up Get started today

Contact

Somerville Marketing Solutions

Sutton Coldfield, West Midlands

01213 552965

contact@somervillecommunications.com

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